Proud to be Jews
Hard times make us stronger.
Remember who we are and what we have to give.
Our Purpose
Our mission on this site is simple:
1) Educate and inspire Jews to know our history, culture, and worth.
2) Empower Jews to respond to attacks with confidence, clarity, & pride.
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We are heirs to thousands of years of Jewish resilience, wisdom, and courage.
Our heritage is thinking deeply, understanding complexity, and talking with respect.
Our story is survival, renewal, and contribution against all odds.
Let's not let anyone else rewrite our history.
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Today, as antisemitism and antizionism hostility surge, we cannot afford silence. We need to add complexity to the conversation.
This is our moment to keep on contributing.
But today, as antisemitism and anti-Israel hostility surge, we cannot afford silence. This is our moment to stand tall.
Wisdom, compassion and nuance is our inheritance.
Allowing superficial slogans to take over is not an option.
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WHY IT WORKS
Built on behavioural science and backed by historical truth.
Behavioural science is the study of how people think and act, and how small shifts in language and framing can change the way a message is received.
Discover the essentials behind our collective approach:
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• Psychology of persuasion & identity.
• Accurate, memorable facts.
• A proud, unapologetic Jewish voice.
Expert contributors
We are fortunate to have guidance from two leading voices in behavioural science.
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Dan Ariely, world-renowned behavioural economist and bestselling author of Predictably Irrational, helped ensure Proud to be Jews is grounded in proven behavioural science principles. His involvement means the strategies in this guide are not just credible, but also genuinely impactful.
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Alongside him, Dan Monheit, leading behavioural strategist, co-founder of Hardhat, and now Chief CX Thinker at Thinkerbell, worked with us to apply these insights in clear, practical ways.
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Thanks to the Dans' support, this site is designed to be not only powerful in message but also effective in strengthening Jewish pride and equipping our community with real-world tools.